Welcome to the Zulu Kingdom, KwaZulu-Natal
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Objectives
The KwaZulu-Natal Tourism Act, 1996 (as amended) confers wide powers
and responsibilities on Tourism KwaZulu-Natal. Taking cognisance of
the different roles and responsibilities of the many other
institutions involved directly and indirectly in tourism in the
province, and taking into consideration its own funding constraints,
the Board has agreed that TKZN will focus on four key areas of
priority. These are:
Firstly, the establishment of a strategic marketing
framework within which the provincial tourism marketing effort
will be coordinated, funded and driven.
Secondly, TKZN is to devise a workable international
marketing strategy, specifically aimed at positioning KwaZulu-
Natal favourably within selected international tourism markets.
Thirdly, TKZN regards as a priority the establishment of a
domestic tourism marketing strategy, aimed at capitalising on
the province's already dominant position and at attracting a greater
market share of domestic tourism from other provinces.
Fourthly, TKZN is to focus its efforts on facilitating the
development of strategic tourism product that is in synergy
with the overall theme and branding of the province.
Vision and Mission || Key Strategic Activities || Structure of the Authority
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